{"id":8805,"date":"2021-03-18T14:47:54","date_gmt":"2021-03-18T07:47:54","guid":{"rendered":"https:\/\/www.tc-rm.ru\/?p=8805"},"modified":"2023-12-15T10:50:40","modified_gmt":"2023-12-15T03:50:40","slug":"start-an-online-store","status":"publish","type":"post","link":"https:\/\/www.tc-rm.ru\/blog\/start-an-online-store\/","title":{"rendered":"Guide to start a Magento website online store"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;50&#8243; top_padding_tablet=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; top_padding_phone=&#8221;25&#8243; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;15%&#8221; bg_image_animation=&#8221;none&#8221; video_mute=&#8221;true&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;8809&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Are you an entrepreneur? \u2026and you want to start a Magento website for your own business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, You made the right decision!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a saying of Bill Gates:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">From 5 to 10 years, if you do not trade through the internet then it is better not to do business anymore.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a piece of completely accurate advice!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, eCommerce has become so critical to retailers\u2019 success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides owning a brick-and-mortar store, retailers are challenged to create an online website to keep up with trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet the customer\u2019s shopping experience and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Magento platform is known as the best option to <\/span><a href=\"https:\/\/www.tc-rm.ru\/features\/magento-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">start an online store<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the ultimate goal of this chapter is to give you some tips to build a Magento eCommerce site completely and professionally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore the secrets below:<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1616121753083{background-color: #ffffff !important;}&#8221;]\n<ul style=\"color: #132937;\">\n<li><a href=\"#how-to-start-a-Magento-website\">How to start a Magento website (step-by-step) <\/a><\/li>\n<li><a href=\"#manage-your-eCommerce-site\">Manage your eCommerce site (with 7 Tips) <\/a><\/li>\n<li><a href=\"#increase-your-sales-across-channels-with-Magento-features\">Increase your sales across channels with Magento features <\/a><\/li>\n<li><a href=\"#seamlessly-integrate-your-online-and-offline-experiences\">Seamlessly integrate your online and offline experiences <\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;50&#8243; top_padding_tablet=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; top_padding_phone=&#8221;25&#8243; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;how-to-start-a-Magento-website&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;15%&#8221; bg_image_animation=&#8221;none&#8221; video_mute=&#8221;true&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">1. How to start a Magento website (step-by-step)<\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_line_width=&#8221;55&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Today\u2019s online trade is becoming more prevalent, and an eCommerce store is also an indispensable tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, after understanding the definition and benefits of Magento, it is the right time to start a successful online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the development of technology, making a website is no longer difficult for online sellers anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know the best part?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 Just follow the 6 simple steps below, you will have yourself a Magento website as expected.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;8807&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;50%&#8221; max_width_mobile=&#8221;default&#8221; margin_left=&#8221;250&#8243;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><b>Step 1: Choose a great domain name<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Want to sell online and build a brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picking a domain name for your Magento website is critical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is your web address as well as your trademark and an important marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you should choose a name that\u2019s short, catchy, and easy to remember. It should also be unique since the most obvious names are already taken.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great domain name will give your online retail store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An identifiable brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a professional contact email address associated with the domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support SEO tools for marketing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Step 2:\u00a0 Get Magento installation package and host Magento files on your server<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The next step when starting a Magento online store is to <\/span><a href=\"https:\/\/blog.tc-rm.ru\/magento-installation\/\"><span style=\"font-weight: 400;\">implement a Magento installation package<\/span><\/a><span style=\"font-weight: 400;\"> from the supplier and put Magento files on your server.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We highly recommend you use a professional <\/span><span style=\"font-weight: 400;\">Magento development service<\/span><span style=\"font-weight: 400;\"> to make your website available sooner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Step 3:\u00a0 Pick a Magento template<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s perfect the site by performing your brand and products with <\/span><a href=\"https:\/\/blog.tc-rm.ru\/magento-2-themes\/\"><span style=\"font-weight: 400;\">Magento templates<\/span><\/a><span style=\"font-weight: 400;\"> to get closer to the final step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Step 4: Customize your design to match your brand\u2019s colors and fonts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s time to design your store!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website is an eCommerce site, you ought to make it as simple and easy to use as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s always the best scenario if retailers can provide the best shopping experience for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, saving their shopping time is a great way for you to sell more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the deal:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product information should be a detailed, clear map, link navigation throughout the website to stimulate users to purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tip for you is that the details such as font, color, and layout should be simple but attractive. You can keep reading this guide to <a href=\"https:\/\/visme.co\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noopener nofollow noreferral\">choosing the right colors for your brand<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Step 5: Migrate your store and import products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is usually considered a simple step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, to manage the inventory most effectively, you should pay extra attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The name, type, characteristics, quantity, and price of the product must be accurate and detailed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This aids you greatly in the sales process and helps users find and purchase more easily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Step 6: Fill out your Magento website settings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the last step, you just set up the installation mode that is suitable for your store, and start to put your online store into operation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h3><b>Bonus:<\/b><\/h3>\n<p><b>Omnichannel Solution for Magento<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A complete solution to manage your online-to-offline business effectively in one place with seamless integration.<\/span><\/p>\n<p><a href=\"https:\/\/www.tc-rm.ru\/products\/magento-pos\/\"><b>MAGENTO POS SYSTEM<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;50&#8243; top_padding_tablet=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; top_padding_phone=&#8221;25&#8243; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;manage-your-eCommerce-site&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;15%&#8221; bg_image_animation=&#8221;none&#8221; video_mute=&#8221;true&#8221; 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column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">2. Manage your Magento website (with 7 Tips)<\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_line_width=&#8221;55&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;7900&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400;\">After owning a commercial eCommerce site, managing it\u2019s just as important as it should be. There are some tips for you:<\/span><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><b>Get a full-featured eCommerce CMS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Utilizing CMS\u2019s comprehensive enhancements helps to manage your products and categories, add and edit pages, or launch a blog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers customers a seamless choice of products, with SKUs, prices, and images of their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The full \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=LPGoWbDHWRY&amp;list=PLEqR3dskpt33u74Ergkej_zPj7NcEo1RG&amp;index=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to build Magento 2 website playlist<\/span><\/a><span style=\"font-weight: 400;\">\u201d if you are interested!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Accept payments from leading providers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the convenience of Magento\u2019s support, you can connect to many applications or utilities without any interference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A payment gateway, parameter calculator, shipping tool or connect your eCommerce experience with eBay, Paypal, Mail Chimp, QuickBooks, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your Magento website supports leading providers like PayPal, Stripe, or Apple Pay, that is a big plus for your online business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers will have a wider selection as well as an overall improvement of their shopping experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Manage orders and inventory<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Running a retail business means that you have to deal with hundreds of orders every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The high volume of sales orders and messy inventory can create chaos during \u2018normal\u2019 daily business activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having software to <\/span><a href=\"https:\/\/www.tc-rm.ru\/features\/magento-order-management\/\"><span style=\"font-weight: 400;\">manage all orders<\/span><\/a><span style=\"font-weight: 400;\"> as well as inventory will be needed more than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your retail processes or your product management will start to perform as they should be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps your peace of mind which you can use for boosting sales, solve problems and finalize your order as quickly as possible.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;7642&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<p class=\"p1\">[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;50&#8243; top_padding_tablet=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; top_padding_phone=&#8221;25&#8243; 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column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;12175&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.tc-rm.ru\/retail-resources\/magento-omnichannel-guide\/&#8221;][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3 style=\"text-align: center;\"><b>Set up shipping integrations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shipping is an important value-proposition for your store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because shipping options depend heavily on your product, business model, target audience, and eCommerce solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has the power to attract customers, but it can also push customers away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are new to selling online, think about starting <\/span><b>small.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That means you may want to stick with domestic shipping and master that before you dive into the international market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some tips to keep in mind when you\u2019re <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-shipping-4-ways-to-help\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"font-weight: 400;\">getting started with online shipping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by researching your competitors, you can discover some great insights about what works and not.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your shipping policies very straightforward, this will prevent confusion, making your potential customer more likely to purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofer a variety of shipping options based on different shipping speeds or carriers. How quickly a shopper gets their product can be just as important as how much they pay for shipping.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, if you can offer free shipping on your products, do it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by Forrester Research, high shipping costs are the number one reason for abandoning the cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can increase your average order value by free shipping or by offering a free shipping service with a minimum order amount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting something free has a huge impact on the psychology of buying.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Setup taxes properly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re talking about taxes for your business at this point, not local sales tax.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So this step is pretty short and \u201csweet\u201d \u2014 <\/span><b>you should talk to a tax expert.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They will help you do things like attain your tax ID and understand your area\u2019s tax classes, rates, and structure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this can vary from location to location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust me, you\u2019ll save money and headaches in the long run by consulting the expert.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Set up analytics to measure your success<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You need data and benchmarks to nurture your business.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;8779&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400;\">To get started, check out the analysis in the repository of your platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Magento, it can help you with basic metrics like your visitors, conversion rates, popular products, and average profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering platform options like in-store site search that can give you insight into what your customers are looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know the best part?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what you do, Google Analytics is the key to your online business success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you understand what the search giant sees happening both inside and outside of your Magento web-store\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics provides you with the following insights to help you expand and improve your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to know your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track where shoppers come from, where they go and where they leave<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track how visitors interact with your store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to annotate your efforts<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Secure your Magento website by installing an SSL certificate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SSL \u2013 Secure Sockets Layer \u2013 Certificates are small data files that digitally bind a <\/span><a href=\"https:\/\/www.globalsign.com\/ssl-information-center\/choosing-safe-key-sizes.html\" target=\"_blank\" rel=\"noopener nofollow noreferrer\"><span style=\"font-weight: 400;\">cryptographic key<\/span><\/a><span style=\"font-weight: 400;\"> to an organization\u2019s details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When installed on a web server, it activates the padlock and the HTTPS protocol (over port 443),.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows customers to verify the authenticity and reliability of the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the bottom line?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All data and information exchanged between the website and the customer is encrypted, avoiding the risk of interference and allows secure connections from a web server to a browser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, SSL is used to secure credit card transactions, data transfer, and logins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More recently, it is becoming the norm when securing browsing of social media sites. SSL Certificates bind together:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A domain name, server name, or hostname.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An organizational identity (i.e. company name) and location.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; 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background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; 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column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">3. Increase your sales across channels with Magento features<\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_line_width=&#8221;55&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3 style=\"text-align: center;\"><b>Easily checkout<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The shopping cart page is the most crucial part of an eCommerce store that decides your customer purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing easy and simple checkout utilities, you allow consumers to complete the purchase process more conveniently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces your abandoned cart and converted sales ratio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0A good converting website needs an One Step Checkout page that simplifies the complex step-by-step process which includes repeating fields for a single step payment process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This reduces the number of customers abandoning their carts midway through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more customers complete the payment process, the higher businesses increase their revenue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Sell on social media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are many tips and tricks you can use to attract your web visitors to your online store.\u00a0 One of the best tips is to use social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media are low-cost tools used to combine technology with social interaction through the use of words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most commonly used tools are the internet and other mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard of popular news channels such as Twitter, Facebook, Myspace, and Youtube, the marketplace.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;7972&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The media itself has created a way for marketers to communicate with their customers and potential consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps to personalize the brand as well as convey the message in a comfortable conversational style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is a great way to promote your products to your target as well as new web customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>List on global marketplaces like Amazon, eBay\u2026 without managing separate inventories<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Online marketplaces have become an integral part of many eCommerce businesses, where consumers can shop online from many merchants in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to \u201cInternet Retailer\u201d, the sales of the two largest marketers: Amazon and eBay, are accounted for about 27% of North American online retail sales in 2015.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the deal:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with product information management, sellers must have a strategy to manage their inventory in many markets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Keep customers coming back with gift cards, coupons, store credits, points<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retaining old customers to continue shopping on your Magento website is much easier than finding new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is true for most businesses especially in the online business environment, where advertising costs frequently increase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The search for new customers is becoming more expensive and competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Membership cards, <\/span><a href=\"https:\/\/www.tc-rm.ru\/features\/magento-loyalty\/\"><span style=\"font-weight: 400;\">loyalty programs<\/span><\/a><span style=\"font-weight: 400;\">, double discounts, \u2026 are measures being applied by many retail stores to attract customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h3><b>Bonus:<\/b><\/h3>\n<p><b>Loyalty guide for Magento<\/b><\/p>\n<p>Start a Loyalty Program for your Online to Offline Business.<\/p>\n<p><strong><a href=\"https:\/\/www.tc-rm.ru\/retail-resources\/loyalty-program-white-paper\/\">Download this Ultimate Guide<\/a>!<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h3 style=\"text-align: center;\"><b>Centralized channel management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Retailers need to do better in linking online and offline shopping channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve the situation, it is important to have a <\/span><a href=\"https:\/\/www.tc-rm.ru\/products\/magento-pos\/\"><span style=\"font-weight: 400;\">Magento point of sale<\/span><\/a><span style=\"font-weight: 400;\"> system that streamlines separate sales channels to provide seamless shopping experiences anytime and anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can save time in processing data pooling for easier management and savings for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re still wondering, <\/span><a href=\"https:\/\/blog.tc-rm.ru\/omnichannel-trends-2018\/\"><span style=\"font-weight: 400;\">the Omnichannel trend<\/span><\/a><span style=\"font-weight: 400;\"> is emerging as a cool breeze that will help you solve the problem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>Convert mobile shoppers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Today\u2019s customers are always \u201conline\u201d<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;7617&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400;\">84% of them cannot live without a smartphone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8-10 am: 66% will wake up with their smartphone<\/span><\/p>\n<p><span style=\"font-weight: 400;\">12-5 pm: peak hours of using the smartphone during the day<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those figures prove the huge potential of mobile shoppers when about 29% of Americans will buy everything online if they can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile consumers want a great experience when landing on a certain website and 66% of them would like today\u2019s retailers to offer the greatest shopping experience on the smartphone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the site is fully satisfied, they will likely continue browsing the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the site is not that mobile-friendly, visitors will start leaving the web completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To meet the growing demand of customers, what you need to do is know how to make the most out of the technology to maximize the shopping experience for your users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Magento, your eCommerce store will always be optimized for mobile phones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Sync all your sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, retailers should integrate all their sales to check the number of products left in stock. Therefore, it can avoid losing sales.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;50&#8243; top_padding_tablet=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; top_padding_phone=&#8221;25&#8243; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;seamlessly-integrate-your-online-and-offline-experiences&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;15%&#8221; bg_image_animation=&#8221;none&#8221; video_mute=&#8221;true&#8221; shape_type=&#8221;straight_section&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">4. Seamlessly integrate your online and offline experiences<\/h2>\n[\/vc_column_text][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_line_width=&#8221;55&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;8810&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">To enhance the shopping experience for your customers, we need a total solution that you need to narrow the gap of distance as well as seamlessly integrate between online and offline shopping experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><a href=\"https:\/\/www.tc-rm.ru\/retail-resources\/omnichannel-retail-guide\/\"><span style=\"font-weight: 400;\">Omnichannel <\/span><\/a><span style=\"font-weight: 400;\">is considered to be the most effective and appropriate solution to meet the complex technology needs of retailers. <\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;I think eCommerce for many years was an interesting trend, but it was on the side, largely, of what was happening in retail. Today we don\u2019t even know what eCommerce means. They\u2019ve just come together, the online and the offline. Now, every merchant, every retailer must have an OmniChannel strategy or they won\u2019t survive.&#8221;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2013 <\/span><\/i><b><i>Devin Wenig, President, eBay Marketplaces<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here are some suggestions for you:<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>Get Your Technology Together<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Integrating your back-end systems is the most important step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both your physical store and your e-commerce store need to share data and function in simultaneity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inventory stock is just one example of the many retail aspects that need to be synced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, the back-end unification challenge is in syncing your e-commerce content management system with your <a href=\"https:\/\/www.tc-rm.ru\/\">in-store Magento point of sale <\/a><\/span><span style=\"font-weight: 400;\">(POS) system<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the secret to starting unification right is to invest in one system that integrates everything for you.<\/span><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: center;\"><b>Enhance the In-Store Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re a brick-and-mortar retailer, in-store shoppers are incredibly valuable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just have to get them to come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is accomplished by improving online shopping experiences to in-store shoppers, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering the ability to receive an order online from a store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allowing customers to pick up online orders from the brick-and-mortar location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing in-store availability as well as a website option for those who want to buy the product right away and do not want to wait.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepting mobile payments through your in-store <\/span><a href=\"\/solutions\/pos-system\/\"><span style=\"font-weight: 400;\">Magento POS system<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating an app that lets shoppers scan product barcodes to read online reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering in-store access to your online catalog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing the ability to return a product to a store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating an online shopping list that\u2019s easy to use in the store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing free Wi-Fi<\/span><\/li>\n<\/ul>\n<p class=\"p1\">[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;12177&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.tc-rm.ru\/retail-resources\/omnichannel-retail-guide\/&#8221;][divider line_type=&#8221;No Line&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3 style=\"text-align: center;\"><b>Combine Online &amp; Offline Marketing<\/b><\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;7976&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Consumers have more demands than ever before, and they expect personalized content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth hacking successfully requires overlap in online and offline tactics to stand out and make a lasting impression on customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways to blend online and offline strategies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online coupons to the physical store can be offered as SMS, via email marketing, as push notifications from applications, or on Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering the possibility to buy online gift cards to stores and vice versa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timely SMS messages with discount codes work great for some markets \u2013 test with your target group!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising digital in-store innovations to online shoppers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting social contests in your physical locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating Facebook event pages for in-store events and sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using geolocation targeting to send mobile offers to nearby potential customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It takes the investment and long-term dedication for unifying online and offline retail, but if you follow these three fundamental guidelines \u2013 starting step-by-step with the right strategy, and building from there \u2013 you\u2019ll find success.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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