{"id":12721,"date":"2022-09-19T22:30:21","date_gmt":"2022-09-19T15:30:21","guid":{"rendered":"https:\/\/www.tc-rm.ru\/?p=12721"},"modified":"2022-09-25T16:11:50","modified_gmt":"2022-09-25T09:11:50","slug":"digital-marketing-in-fashion","status":"publish","type":"post","link":"https:\/\/www.tc-rm.ru\/blog\/digital-marketing-in-fashion\/","title":{"rendered":"10 best practices of digital marketing in fashion to boost sales"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” bottom_padding=”50″ top_padding_tablet=”0″ bottom_padding_tablet=”0″ top_padding_phone=”0″ bottom_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”15%” bg_image_animation=”none” video_mute=”true” shape_type=”straight_section”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Technology advancement has changed customer purchasing behavior in the fashion industry. Instead of going to a physical location, customers can find, see, and buy their needed things from anywhere with digital devices. It also gives sellers more options to introduce and sell their products to wider customer files through digital marketing. However, with so many brands competing for attention in the crowded online fashion market, it may be very challenging to set your brand apart. Implementing proper and wise marketing strategies will help differentiate yourself from your competitors. This article with show you the 10 best practices of digital marketing in fashion.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1663570625576{background-color: #ffffff !important;}”]\n
There are many useful digital marketing ideas for clothing brands but you have to find the best one for your business. Here we can list 10 best practices of digital marketing in the fashion industry that are highly recommended for most brands.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
There is no reason why making a purchase should be difficult. Pleasant online shopping experiences stimulate customers to repurchase and their likelihood to refer your business to others or post a positive review. You can create an excellent shopping experience in the following ways:<\/p>\n
Integrating good POS software<\/a> that can collect and sync all data in real time helps you learn about customer preferences easily. The more you understand your customers, the better you can serve and delight them.<\/p>\n Websites are the most crucial channel for promoting your brand because more and more customers are using the internet to find the things they desire. You have to prioritize customer experience by improving website speed, providing smooth navigation, offering smooth and easy returns, various payment methods, and outstanding online customer service. In addition, you can build and showcase social proof on your website to earn the trust of new customers and persuade them to make a purchase.<\/p>\n Your fashion brand can benefit from SEO in many ways. It increases your online presence by driving natural visitors to your website and raises brand awareness as visibility improves. Although SEO may take some time to show benefits for your fashion eCommerce website, it\u2019ll pay off over time.<\/p>\n Finding the right keywords which bring you both web traffic and customers is a key to success in SEO. Creating a fashion blog is a good way to drive organic traffic to your site and boost your SEO ranking on the search results page. In addition, you should apply high-quality and optimized visuals on your fashion site since they can keep visitors\u2019 interest in your page.<\/p>\n Excellent written and visual content is one method to differentiate your business from other online merchants who offer comparable goods. Customers can envision themselves owning a product with a variety of photos, including detailed close-ups and lifestyle uses. Besides, a video that demonstrates how the item looks and fits with different body types is a strong highlight in your content.<\/p>\n According to CivicScience, 22%<\/a> of surveyed consumers stated they had bought something due to an influencer’s recommendation on social media. Influencers who have a lot of followers on social media can get people\u2019s attention and trust in your products.<\/p>\n For the best result, you should outreach to influencers whose audiences are similar to your target customers and have a high engagement with their community. For a higher return on investment, consider influencers active on various platforms such as blogs, Instagram, TikTok, or YouTube. Remember to share your product, and service resources such as photographs, videos, or brand guidelines to help them create better materials you\u2019re after.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12723″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n Not every visitor will become a customer. But if you nurture them with automated and personalized emails that gradually introduce them to new information, you may eventually convert them. You will also discover what kinds of products and offers appeal to them the most when shopping.<\/p>\n Paid advertisements can help fashion and luxury brands boost sales and brand recognition. It is a straightforward strategy to promote your products to customers in the shortest time. You can set different objectives for your advertising activities like driving web traffic, generating sales, reminding customers of your brands, etc.<\/p>\n According to Smart Insights, there are around 59%<\/a> of the world’s population frequently uses social media. Undoubtedly, social media marketing is becoming an essential way to reach more customers for fashion businesses. You may publish reviews of fashion products and showcase your collection on a variety of social media including Facebook, Instagram, etc. Customers can quickly select their favorite items and make a one-click purchase from the same platform.<\/p>\n People still value and enjoy reading blogs. To draw readers to your blog, you may discuss current trends and highlight products from your brand that adhere to those trends. Or sharing the story under each design is also a good idea to try. Regularly renewing blogs with high-quality posts, which are free and useful, will help you engage and nature readers to customers and create brand loyalty.<\/p>\n PET, which stands for persuasion, emotion, and trust, refers to many strategies intended to increase the sense of urgency surrounding a purchase. It delivers a message that encourages users to make a purchase, as well as instills trust and fosters an emotional connection with customers. Large shops and travel agencies frequently employ PET strategies since they can be very effective at closing deals. For example, you can include some messages in your website or marketplace as follows:<\/p>\n Search engine optimization is the process of finding, using, and optimizing the proper keywords and links to make your material easier for search engines to crawl and rank. Simply put, SEO guarantees your position in search results. Your digital marketing strategies may not be complete if you don’t monitor SEO. In other words, SEO helps direct your marketing efforts to the appropriate target market, marketing avenues, and important business indicators.<\/p>\n A website is a useful channel for a digital marketing campaign. Additionally, the functionality and performance of your website are also important to the success of your digital marketing. You probably won’t generate many visitors and leads if your website loads slowly and is difficult to navigate. Your website needs to be user-friendly, helpful, interesting, and quick loading to perform well and bring enjoyable experiences to visitors.<\/p>\n You should apply your digital marketing tactics at the appropriate time. Any strategy you come up with cannot simply be put into effect whenever you like. You must employ the right time for each sales strategy if you want to be successful.<\/p>\n For example, during the summer you can anticipate a high demand for beach goods like bikinis. Due to intense competition and great customer demand during this busy season, you must have a comprehensive digital marketing plan for summer products.<\/p>\n Besides peak sales season, your business may experience a low sales time. To improve sales performance, you can use sponsored advertising and email marketing to provide excellent discounts and other promotions. Because of the fantastic incentives that you are offering, this would encourage customers to buy your goods and services.<\/p>\n Using only one digital marketing tactic at a time is insufficient. For your digital marketing campaigns to be successful, you must combine multiple techniques to create a synergistic power.<\/p>\n The following are a few instances of integrations:<\/p>\n Any digital marketing effort needs personalization to be successful since customers always acknowledge the business with a customer-caring attitude. Personalization also helps small businesses compete in a bigger market as more than 85%<\/a> of customers are willing to pay more for better customer service. Besides, it can help you create effective digital marketing initiatives which correspond with the changing demands of your target audience. Here comes with some ideas for your references:<\/p>\n Your budget for each marketing campaign will affect the success of your internet presence. To minimize any delays or interruptions while the campaign is in progress, you must estimate the expense of the approach before you ever consider pursuing it. The digital marketing budget may include the salary for digital marketing staff, the cost of the direct campaign in different channels, and other costs. This budget should be well allocated through different channels and activities. To do so, you have to justify the current marketing spend and budget by calculating the ROI data of each marketing effort. The higher ROI, the better the marketing performance. Making a careful plan for the digital marketing budget will help you achieve maximum return on investment.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” bottom_padding=”50″ bottom_padding_tablet=”0″ bottom_padding_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”s3″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”15%” bg_image_animation=”none” video_mute=”true” shape_type=”straight_section”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n According to data in 2022 from Sprout Social, 90%<\/a> of Instagram users follow a brand, and 70% of consumers use Instagram to research their next purchase. Instagram is a fantastic location for brand awareness campaigns when combined with advertisements.<\/p>\n Brands can now directly sell products on Instagram Shops, opening the road for social commerce. Once customers are on your company’s profile, they can touch “View Shop” to start scanning things, and choose their favorite size, color and desired designs.<\/p>\n After an order has been placed, all shipment details, including order tracking, are informed through Instagram notice and email confirmation. Customers can review their orders before purchasing or canceling them.<\/p>\n Insider Intelligence revealed that 55.4%<\/a> of marketers utilized influencer marketing in 2019. In 2022, that percentage is expected to climb by a total of 17.1% to 72.5%<\/a> according to the same research.<\/p>\n Influencer marketing helps social media users learn about new fashion products and feel like they\u2019re trying on those items without visiting a physical store. Users can see how an item fits, discuss its benefits and drawbacks with influencers, listen to the reviews, and determine whether it would be good for them. Influencer marketing makes purchasing simpler than ever, enticing customers to shop from the convenience of their smartphones.<\/p>\n Nowadays, more and more clothing businesses share the origins of their products as consumers become more concerned than ever with the environmental impact. It started with eco-friendly cosmetics and skincare goods, and now apparel manufacturers are going the same way. Many big clothing brands start to build sustainable fashion lines from organic materials to minimize the impact on the environment.<\/p>\n Customers’ behaviors and styles are changing over time which leads to changes in marketing trends. Therefore, if you want a successful marketing campaign, you have to frequently renew your marketing content by following the trends. For example, young customers nowadays prefer minimalist fashion. Fashion brands should also discuss and suggest tips on how to pursue this fashion style while still looking trendy.<\/p>\n2. Optimize your fashion brand website to improve customers’ online shopping experience<\/h3>\n
3. Apply SEO<\/h3>\n
4. Create unique content<\/h3>\n
5. Leverage influencer marketing<\/h3>\n
6. Run email marketing campaigns<\/h3>\n
7. Sponsored advertisement<\/h3>\n
8. Join the social world to promote your fashion brand<\/h3>\n
9. Do blogging<\/h3>\n
10. Use PET tactics<\/h3>\n
\n
Factors determining successful digital marketing in the fashion industry<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-2″ custom_line_width=”55″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12724″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
1. SEO optimization<\/h3>\n
2. Website performance<\/h3>\n
3. Timing<\/h3>\n
4. Integration<\/h3>\n
\n
5. Personalization<\/h3>\n
\n
6. Budget<\/h3>\n
Digital marketing trends in the fashion industry in 2022<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-2″ custom_line_width=”55″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12725″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Shopping on Instagram<\/h3>\n
Influencer marketing<\/h3>\n
Transparency<\/h3>\n
Frequently renew marketing content<\/h3>\n
Incentives<\/h3>\n