This fall Halloween holiday may be a little different due to COVID-19. However, consumers are looking for ways to mark and celebrate the occasion safely. Total spending for Halloween 2021 is estimated to hit the all-time record of $10.1 billion. In the meantime, what do retailers need to prepare to meet the growing demand for seasonal decorations and costumes? Read on to discover the celebration plans, which activities top the list, and the hottest shopping trends for Halloween 2021.<\/span>[\/vc_column_text][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-2″ custom_line_width=”55″][divider line_type=”No Line”][image_with_animation image_url=”15375″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”100%” max_width_mobile=”default”][vc_raw_html]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[\/vc_raw_html][divider line_type=”No Line”][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-2″ custom_line_width=”55″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”sync-data-real-time” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\nParticipation in Halloween throughout the last 5 years<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” constrain_group_1=”yes” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_column_text]\n
In general, since the outbreak of the COVID-19 pandemic at the end of 2019, Halloween participation rates have decreased significantly. Over 75% of respondents said that COVID-19 affected their Halloween plans. Yet consumers continue to value celebrating traditional holidays, even by non-traditional standards.<\/p>\n
\n- More than 148 million <\/b>adults in the U.S. plan to participate in Halloween activities in 2021.<\/span><\/li>\n
- 65% of Americans plan to participate<\/b> in 2021’s Halloween, <\/span>recovering 7% from 2020<\/b> and close to 68% in 2019 (before COVID-19).<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″]\n\t\t
\n\t\t\t
2021<\/p>\n\t\t\t
65<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
2020<\/p>\n\t\t\t
58<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
2019<\/p>\n\t\t\t
68<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
2018<\/p>\n\t\t\t
69.5<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
2017<\/p>\n\t\t\t
71.7<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50px” bottom_padding=”50px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”expand-no-extra-cost” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\nPurchasing plan on Halloween<\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t\n\t\t\t
Candy<\/p>\n\t\t\t
96<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Decorations<\/p>\n\t\t\t
78<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Costume<\/p>\n\t\t\t
68<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Greeting card<\/p>\n\t\t\t
45<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Sweets have an uncanny ability to improve your mood and bring a smile to your face. People are looking for a moment of joy in this uncertain year. When preparing for Halloween, we almost automatically think of candy. Thus, Halloween 2021 could be a candy moment during the COVID-19 pandemic.<\/span><\/p>\n\n- 96% of Americans will buy candy <\/b>for Halloween 2021.<\/span><\/li>\n
- The second-most loved item is decoration<\/b>, which accounts for 78%<\/b>, followed by costumes (68%)<\/b> and greeting cards (45%).<\/b><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50px” constrain_group_1=”yes” bottom_padding=”50px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”sell-everywhere” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Total spending on Halloween in the last 5 years<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10650″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Total spending on Halloween is up year over year from 2005 to 2021. Consumers will still celebrate Halloween despite COVID-19.<\/span><\/p>\n\n- Total Halloween spending in 2021 is expected to <\/span>hit an all-time high of $10.14 billion<\/b>, up from $8.05 billion compared to 2020.<\/span><\/li>\n
- The increasing number of participants explains this <\/span>26.25% increase<\/b> in total consumer\u2019s expense.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Top activities on Halloween<\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]People continue to cut back on plans for activities that don\u2019t easily follow social distancing in Halloween 2021.<\/span><\/p>\n\n- The <\/span>most loved activities<\/b> on Halloween are<\/span> hand out candy<\/b>, which accounts for <\/span>66%<\/b>.<\/span><\/li>\n
- Traditional and home-safe activities ranked highest: <\/span>53% decorate houses<\/b>, <\/span>46% carve pumpkins<\/b>, <\/span>46% dress costumes<\/b>, and <\/span>18% dress their pet<\/b>.<\/span><\/li>\n
- Meanwhile, only <\/span>25% <\/b>of respondents engaged in crowded activities such as<\/span> attending parties<\/b> or<\/span> taking children for a trick-or-treat<\/b> during social distancing.<\/span><\/li>\n
- Visiting a haunted house<\/b> is the most unwanted favorite <\/b>activity on Halloween 2021, accounting for 18%.<\/b><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t
\n\t\t\t
Hand out candy<\/p>\n\t\t\t
66<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Decorate your home<\/p>\n\t\t\t
52<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Dress in costume<\/p>\n\t\t\t
46<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Carve a pumpkin<\/p>\n\t\t\t
44<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Throw a party<\/p>\n\t\t\t
25<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Take children trick-or-treating<\/p>\n\t\t\t
25<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Visit a haunted house<\/p>\n\t\t\t
18<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” scene_position=”center” bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_column_text]\nAverage spending of an American<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Like many holidays this year, Americans plan to celebrate Halloween despite the ongoing pandemic. To ensure a memorable Halloween, consumers tend to spend more on average.<\/span><\/p>\n\n- Per-person\u2019s Halloween spending increased steadily from 2005 to 2021, with an average <\/span>annual growth rate of 4.5%<\/b>.<\/span><\/li>\n
- The average spending of an American<\/b> is $102.75 in 2021<\/b>, up 11.74%<\/b> from $92.12 in 2020.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10654″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
Total spending by age group<\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”10653″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Overall, 25<\/span>\u2013<\/span>54 groups tend to spend more than the younger group under 24 and the older group over 55.<\/span><\/p>\n\n- The 35<\/b>\u2013<\/b>44 group had the highest total spending at $149.34<\/b> for Halloween 2021 compared to other age groups, almost<\/span> 3x more than the lowest spending group (65+)<\/b> and nearly <\/span>2x more than the 18\u201324 group<\/b>.<\/span><\/li>\n
- Second in terms of total spending is the <\/span>25<\/b>\u2013<\/b>34 group with $130.54<\/b>, closely followed by the <\/span>45\u201354 group with $112.78<\/b>.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
5 inspiration sources for Halloween<\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Halloween has always been a holiday for our family and loved ones, so inspiration seems to focus more on ourselves and those around us.<\/span><\/p>\n\n- 36% <\/b>of respondents will <\/span>search online before purchasing<\/b> for Halloween 2021. It’s also the highest rate of inspiration sources compared to other sources.<\/span><\/li>\n
- In <\/span>second place<\/b> is <\/span>a retail store<\/b> or <\/span>costume shop<\/b>: <\/span>26%<\/b> of shoppers want to see the display at the store and try the goods in person. Maybe they\u2019d like to enjoy the feeling of Halloween in the air.<\/span><\/li>\n
- Social media sources like Facebook and Youtube<\/b> are equal with<\/span> advice from friends and family<\/b>, at <\/span>19\u201320%<\/b>.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t
\n\t\t\t
Online search<\/p>\n\t\t\t
36<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Costume shop<\/p>\n\t\t\t
26<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Facebook<\/p>\n\t\t\t
20<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Friends<\/p>\n\t\t\t
19<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Youtube<\/p>\n\t\t\t
19<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\nTop purchase locations on Halloween<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t\n\t\t\t
Discount store<\/p>\n\t\t\t
40<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Costume store<\/p>\n\t\t\t
35<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Online<\/p>\n\t\t\t
29<\/i>%<\/strong> <\/span><\/div>\n\t\t<\/div>\n\t\t\n\t\t\t
Grocery store<\/p>\n\t\t\t