Cookie Policy

'Cookies' are small text files that are stored by the browser on your computer or mobile phone. Websites are able to read and write these files, allowing them to store things like personalisation details or user preferences.

NerdWallet UK uses 'cookies' to ascertain how people navigate and use the website. This information is subsequently used to make the website more user-friendly and improve the site for our users. They also allow us to identify unusual behaviour of fraudulent activity on our site.

Cookies are also used to store your preferences, for example if you have consented to our use of cookies.

The information stored in the 'cookie' is not linked in anyway to any personal information that we hold in our database and a cookie does not give us access to your computer or to any information that you have not chosen to give us.

NerdWallet UK also works with third parties to help us and our advertisers understand your use of the site and to track sales. As part of that process they may set a cookie on your computer to enable them to provide this service.

NerdWallet UK Cookies

A visit to a page on may generate the following cookie:

Name Purpose
'Paid User Cookie' This is used to identify which publisher, website and advertisement a click or transaction originated from. The information tracked within this cookie is anonymous and cannot be tied to any personally identifiable information.
'Compliance Cookie' This is used to identify a users preferences regarding our use of cookies.

3rd Party cookies on NerdWallet UK

Site Analysis

Google Analytics

We use Google Analytics to measure the behavior of users on the website, this statistical information is stored on the users computer using a cookie so we can evaluate your use of the NerdWallet UK website.

For more information or to opt out of this the Google privacy policy click here.


We use Cloudflare to protect the NerdWallet UK website and to improve our speed and performance. We also use Cloudflare to ensure users looking for the NerdWallet UK website are directed to our UK site rather than the US site and to ensure no data of users of the NerdWallet UK website is received or stored within the NerdWallet inc systems. The Cloudflare cookie is used to identify trusted web traffic and does not correspond to any user ID in the web application or store personally identifiable information.

For more information on Cloudflare’s cookie policy click here.


We use Hotjar in order to better understand our users’ needs and to optimise our comparison service and our users experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.

For further details on Hotjar’s privacy policy click here.

For information on Hotjar's cookies click here.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Advertising Cookies

The majority of advertisers work with third-party tracking solutions to track sales and record the sources of traffic. Those providers will often drop a cookie on your computer when you click through a link from our site to a product providers site. No information which identifies you, for example your name, address, email address or telephone number, is used to provide this advertising. These cookies do not collect personal data about you nor are they linked to any identifiable information about you.

Each advertiser may use a different product provider and those product providers will also drop cookies when you click on links within other websites, so it is not always easy to identify the source of the cookie.

We have listed below some of the main tracking solutions that may be integrated into the advertising as well as a link to information on how they use cookies:

Tracking Solution Privacy Information
Optimise Media (UK) Limited Click here
Performance Horizon Group Limited Click here
AWIN Ltd Click here
Google Click here
CAKE Click here
Facebook Click here

We do not always have control of who the tracking solution provider is, so whilst we aim to keep this list up to date, we cannot guarantee that it will always be complete. To manage your third party ad targeting choices click here.

How do I turn cookies off?

If you would not like for this information to be recorded in this way you can choose to disable cookies through your internet browser. To do this, click here and following the step by step guide.

If you are concerned about the use of cookies generated by advertisers and how these are used you can find out more information from the consumer website created by the Internet Advertising Bureau (IAB). Click here for more information.